The BRS Funnel Process
1. Cast the Wide Net
500+ → 150+
Starts with all potential campaigns, then applies geographic, industry, and performance filters.
2. Calculate True Value
Price Rectification
Adjusts base prices using rejection rates to predict actual revenue potential.
3. Budget Reality Check
150+ → 40+
Aggressively eliminates campaigns that lack sufficient budget to purchase.
4. Final Revenue Optimization
40+ → 1-4 Winners
Tests all sale type combinations to find the absolute highest revenue scenario.
Step 1: Cast the Wide Net
The funnel begins with 500+ potential campaigns and systematically narrows them down. Like a massive sieve, each filter removes unsuitable buyers until only the most relevant and eligible campaigns remain. This aggressive filtering ensures leads only go to partners who truly match the requirements.
🎯 Funnel Impact: 500+ → 150+
Eliminates ~70% of initial campaigns through strict qualification filters
- ✓ Geographic Matching
- ✓ Industry & Company Eligibility
- ✓ Utility Filters (Solar-specific)
- ✓ Rejection % Thresholds
Step 2: Calculate True Value
For each surviving campaign in our narrowed funnel, we calculate what they're actually worth. While the base price comes from bid hierarchy, the rectification process reveals the truth - campaigns with high rejection rates get penalized because they're less likely to convert, reducing their true revenue value.
💡 Smart Pricing: Historical performance directly impacts price
Poor performers get lower prices, ensuring revenue predictions are realistic
Price Rectification Formula:
Step 3: Budget Reality Check
This is where the funnel gets ruthless. A campaign might be perfect and have great pricing, but if they're out of money, they're out of the game. This financial checkpoint eliminates the majority of remaining campaigns, cutting our pool from 150+ down to just 40+ viable buyers.
⚡ Major Funnel Bottleneck: 150+ → 40+
Budget constraints eliminate ~75% of qualified campaigns
- ✓ Daily & Monthly Budget Amounts
- ✓ Budget Usage Percentage
- ✓ "Never Exceed Budget" Settings
Step 4: Final Revenue Optimization
The bottom of our funnel - From our remaining 40+ qualified and funded campaigns, we run every possible combination through revenue scenarios. Should we sell exclusively to one buyer for $50? Or to four buyers for $125 total? The algorithm tests them all and picks the absolute winner.
🏆 Funnel Complete: 40+ → 1-4 Winners
From hundreds of possibilities to the perfect revenue-maximizing combination