The Three Budget Types
Our system supports three distinct budget models, each designed for different campaign strategies and spending preferences.
No-Limit Budget
Maximum flexibility with unlimited spending potential
Daily Units Budget
Control spending by limiting the number of leads purchased
Daily Spend Budget
Direct dollar amount control with precise spend limits
No-Limit Budget
The No-Limit Budget provides maximum flexibility for campaigns with unlimited spending potential. This budget type is ideal for high-performing campaigns or companies with substantial marketing budgets who want to capture every qualified lead opportunity.
Unlimited Lead Acquisition
No caps on daily, weekly, or monthly spend - capture every opportunity
Maximum Market Share
Ideal for dominant market players or high-ROI campaigns
Priority Treatment
Never filtered out during BRS allocation for budget constraints
Use Cases & Benefits
- ✓ Market leaders wanting maximum coverage
- ✓ High-converting campaigns with proven ROI
- ✓ Seasonal campaigns during peak periods
- ✓ Companies with flexible marketing budgets
⚠️ Best Practice: Monitor spend closely and set internal alerts
Configuration Example
Reset: Daily at company timezone midnight
Daily Units Budget
The Daily Units Budget controls spending by limiting the number of leads purchased per day, regardless of their individual cost. This approach provides predictable volume control while allowing for price fluctuations.
Volume-Based Control
Set exact number of leads to receive daily (e.g., 10, 25, 50 leads)
Price Flexibility
Spend varies with market pricing - high-value leads cost more
Predictable Workflow
Sales teams know exactly how many leads to expect
Daily Spend Budget
The Daily Spend Budget provides precise financial control by setting a maximum dollar amount that can be spent per day. This is the most traditional and commonly used budget type for campaigns with fixed marketing budgets.
Fixed Daily Spending
Set exact dollar limits (e.g., $500, $1000, $2500 per day)
Budget Predictability
Easy to forecast monthly spending and ROI calculations
Variable Lead Volume
Number of leads varies based on market pricing and availability
Smart Allocation Features
💡 Most popular choice for standard campaigns
Budget Type Comparison
| Feature | No-Limit | Daily Units | Daily Spend |
|---|---|---|---|
| Spending Control | ❌ None | ⚡ Volume-based | ✅ Dollar-based |
| Lead Volume | 🚀 Unlimited | 📊 Fixed daily | 📈 Variable |
| Daily Spend | 💸 Unlimited | 💰 Variable | 💵 Fixed limit |
| Budget Predictability | ❌ Low | ⚡ Medium | ✅ High |
| Best For | Market leaders | Workflow planning | Budget control |
The 30-Day Rolling Window
Unlike traditional systems with hard monthly resets, we use a dynamic 30-day rolling window for budget calculations. This means usage is always based on the most recent performance data, providing a more accurate and fair assessment. The calculation is also timezone-aware, respecting the company's local business day.
Budget Enforcement & Overage
The system provides flexible enforcement. By default, campaigns can slightly exceed their daily budget up to a 115% threshold, allowing for minor fluctuations. However, companies can opt for a "Never Exceed Budget" setting for strict, 100% enforcement.
This enforcement is applied primarily during BRS campaign filtering, where any campaign exceeding its limit is removed from consideration for new leads.
Key System Features
Multi-Category Support
Set separate, independent budgets for Verified, Unverified, and Email-only leads within a single campaign.
Flexible Enforcement
Choose between soft limits with a default 115% overage or hard limits with a strict "never exceed" option.
Real-Time Tracking
Usage is calculated live, ensuring that pre-allocation checks and campaign filtering use up-to-the-minute data.
Geographic Intelligence
Budgets are calculated and enforced at a zip code level, allowing for highly targeted regional spending strategies.