Understanding Lead Rejections
Lead rejections are a critical quality control mechanism that protects both buyers and sellers while maintaining marketplace integrity. Our sophisticated rejection system tracks, categorizes, and responds to various types of rejection scenarios.
What Constitutes a Rejection?
Manual Rejections
Company manually rejects a lead through our platform within 24-48 hours
CRM Delivery Failures
Technical failures when delivering leads to company CRM systems
System Timeouts
Leads that exceed processing time limits or fail validation checks
Rejection Impact Timeline
Rejection Categories & Reasons
Quality Issues
- • Invalid contact information
- • Duplicate lead detected
- • Incomplete project details
- • Outside service area
- • Budget below minimum
Technical Failures
- • CRM integration timeout
- • API authentication failure
- • Data format incompatibility
- • Server connectivity issues
- • Rate limiting exceeded
Business Rules
- • Campaign capacity reached
- • Off-hours delivery
- • Geographic restrictions
- • Industry exclusions
- • Seasonal limitations
Rejection Processing Workflow
Lead Delivery
Lead is successfully delivered to company's designated endpoint (CRM, email, or platform interface)
Rejection Event
Company submits rejection through platform or automated CRM failure is detected by monitoring systems
Validation & Categorization
System validates rejection is within time window, categorizes the reason, and calculates dollar impact based on lead value
Rate Recalculation
Both CRM-specific and overall rejection rates are updated in real-time using rolling 30-day window and dollar-weighted calculations
Detailed Rejection Metrics
Dollar-Weighted Calculation
Unlike simple lead-count methods, our system weights rejections by the dollar value of each rejected lead, giving more importance to high-value lead losses.
Formula:
30-Day Rolling Window
Performance tracking uses a dynamic 30-day window that updates daily, ensuring current performance always reflects recent behavior patterns.
The Dual Impact System
A company's rejection history doesn't just have one effect; it has two distinct and powerful impacts on its ability to buy leads. This system ensures that performance is a key factor in both eligibility and pricing.
1. Campaign Eligibility
The system uses the CRM Rejection Percentage as a gatekeeper. If a company's rate of system delivery failures exceeds a set threshold (e.g., 10%), their campaigns are entirely excluded from the BRS algorithm, making them ineligible to purchase leads.
2. Price Adjustment
For campaigns that are eligible, the Overall Rejection Percentage (Manual + CRM) directly impacts the price they pay. Higher rejection rates lead to lower bid prices, reducing the value of their bids and protecting inventory for better-performing partners.
The Calculation Engine
Rejection rates are not based on lead count, but on the dollar value of leads rejected over a rolling 30-day window. This cost-based approach gives more weight to higher-value leads. The calculation combines manual rejections with CRM delivery failures to create an overall performance score.
New Company Protection
To prevent unfair penalties, CRM rejections are not counted against a company until they have been assigned at least $5,000 in leads since their last CRM reset.
Price Impact in Action
The primary price rectification formula directly penalizes campaigns with high overall rejection rates. The chart illustrates how a lead with a $100 base price changes for companies with different performance histories.
Price Rectification Formula:
BRS Integration & Business Impact
The calculated rejection statistics are a cornerstone of the BRS algorithm, influencing both which campaigns can participate and how they rank. This creates a powerful incentive system that rewards quality and protects revenue.
Key Business Impacts
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Revenue Protection: Ensures high-rejection companies pay less, reducing wasted inventory on partners who are unlikely to convert.
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Performance Optimization: Motivates partners to improve their lead acceptance processes and fix CRM delivery issues.
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Marketplace Fairness: The cost-based calculation and new company protection create a fair system where reliable partners are rewarded.
Real-World Rejection Scenarios
Scenario Analysis
High-Performing Company
Gets premium access to leads at competitive pricing
Average Company
Moderate price penalty, still eligible for most leads
Poor-Performing Company
Blocked from BRS due to high CRM failure rate above 10% threshold
Monthly Impact Analysis
Lead Volume & Revenue Impact
Path to Recovery
Rejection Prevention Strategies
Technical Excellence
- ▸ Implement robust CRM integration monitoring
- ▸ Set up automated error logging and alerts
- ▸ Regularly test API endpoints and connectivity
- ▸ Maintain backup delivery methods
Quality Management
- ▸ Establish clear lead acceptance criteria
- ▸ Train sales teams on quality standards
- ▸ Implement pre-rejection review process
- ▸ Document rejection reasons consistently
Performance Monitoring
- ▸ Track rejection rates in real-time dashboards
- ▸ Set up automated threshold alerts
- ▸ Conduct weekly performance reviews
- ▸ Benchmark against industry standards
Advanced Rejection Features
Smart Categorization Engine
Our AI-powered system automatically categorizes rejections and identifies patterns to provide actionable insights for performance improvement.
Pattern Recognition
Identifies recurring rejection patterns by geography, time, or lead source
Predictive Scoring
Machine learning models predict rejection likelihood before lead assignment
Dynamic Adjustment System
The system dynamically adjusts thresholds and penalties based on market conditions, lead quality trends, and individual company performance trajectories.
Accounts for industry-wide quality fluctuations
Adjusts thresholds for seasonal demand patterns
Rewards consistent improvement over time